Creative brief: Series of animations to bring to life the new brand identity for a behavioral science collective focused on digital behavior change, emphasizing seamless digital interactions.
🪄 After Effects, Cinema 4D
Series of animations to introduce the new brand identity for a behavioral science collective focused on digital behavior change and enabling organizations to harness the best of behavioral science in tech, to achieve positive behavior change in the world, at scale. The Nuance wordmark transforms into an unmistakable logo by connecting its adjoining three letters. This icon (dubbed "The Wave") evokes frictionless interactions in a digital era.
