Creative Brief: Simplify complex parametric design concepts using motion design to create a clear, engaging, and memorable experience. Bring the report to life through motion design, transforming static information into an interactive and visually appealing experience.
Team: Animator, Illustrator
Role: Art Direction and Motion Design Lead
🪄 Cinema 4D, Adobe After Effects, Adobe Premiere Pro, Figma, Frame.io, Miro
motion graphic ASSET that illustrates the 'Baking a City' metaphor, translating the complex process of parametric architecture into an intuitive and visually engaging experience.
3D animation close-ups
FINAL compiled animation asset
select report spread, produced by our studio.
The Bedrock project aimed to visually explain the complex process of parametric design through a creative and intuitive visual metaphor, "Baking a City." The motion design component played a crucial role in translating this concept into an engaging and dynamic infographic, making the intricate principles of parametric architecture more accessible to a wider audience.
Storyboarding and markup process.
final motion graphics asset
Lighting and material review, Cinema 4D.
Cinema 4D iterations for water rendering close-up.
